TWOPOINT COFFEE is a farm-to-cup coffee brand based in Seoul pioneering Fair Trade within the South Korean coffee industry. In addition to importing Fair Trade certified beans, TWOPOINT was envisioned with a charitable mission for the people living in those areas producing the beans. Under the campaign slogan of “Drink Coffee Give Water,” for each cup of coffee sold, TWOPOINT COFFEE donated to build clean water wells near schools, churches, and communal areas for the children of Kenya, Burundi, Tanzania, and neighboring African countries.
Created the branding, identity, packaging design, art direction, directed all marketing & advertising, produced and designed e-commerce website, and led interior design for the roastery x farm-to-table restaurant HQ.
