Direct-to-consumer fashion startup merging high performance textiles with a sleek modern aesthetic and versatility. Featured in Refinery29, Vogue, Hypebeast, High Snobiety, and Gear Patrol, among others. Served as Director of Marketing, responsible for marketing, content, copywriting, newsletter, social media, PR, event, pop-ups, and all marketing-related activities.

Managed official social media feed working with global team. Planned and executed content marketing strategy, copywriting, translation, original content creation, user generated content campaigns, analytics, and team communication. 

A VR-powered artist collective based in NYC exploring the intersection of technology and culture by producing exhibitions, nightlife events, original content, and immersive experiences.

Created original concept and recruited original members for a new media collective loosely based around the Fluxus art movement, of which Nam June Paik is a most notable member. INFLUX is an artist collective in which each artist collaborates with another artist from another medium, such as video and music - all multimedia and multidisciplinary members. The group began to throw events to showcase their experimental work and introduce VR within a social context at NYC venues, big and small. The immersive events involved audience members as participants of the creation of content itself, through video and game interaction, 3D mapping, and providing atmosphere. The captured footage, 3D models, and original artwork later became part of the evergreen online content created perpetually, in a version of beautiful decay. Created branding/identity, website design, promotions. Produced nightlife events, recruited teams, brought in sponsorships and venue partners.

See more VR and 3D on http://influxzine.com/

Digital agency in NYC delivering innovative, data-driven digital solutions for leading consumer brands and agencies. Copywriting for branding overhaul and website redesign.  Developed new copy style, tone, and voice. Wrote landing page, about, services, mission statement copy. Consulted and created client pitch decks and assisted with presentation.

An import distribution agency and retail store located within a climbing gym in Seoul, South Korea, celebrating the heritage of craftsmanship with an outdoor lifestyle theme.

This was the first consumer retail venture I founded and created from scratch by myself. Designed and manufactured in-house softgoods line of outdoor products using reclaimed and deadstock materials. Imported and distributed US brand products for S. Korea market. Created all branding, design, marketing, and promotions. E-commerce website and content production. Produced pop-up shop and shop-in-shop experiences throughout Seoul.

B.E.A.T. (Bridging Education and Arts Together) is a NYC-based 501c3 nonprofit organization offering arts and music programs focused on providing tools for self-expression to students in underserved communities, from beatboxing for the blind to music production, dance for Bronx and Lower East Side high school students and beyond.

The first amateur World Cup-style tournament bringing 16 rich cultural communities of NYC together in sport for the honor of winning the Mayor’s Cup. Co-presented by the UN, Umbro, and the New York Cosmos. 

Marketing campaign for the documentary film featuring DIY art and film pioneers including appearances by Shepard Fairey, Harmony Korine, Steven Espo Powers, and many more. The national campaign premiered at SXSW and included screenings, live events, concerts, and workshops for students, sponsored by global brands including Nike and Microsoft.

Produced events and film screenings in NYC, LA, Austin, and campuses nationwide. Brought in national sponsors, recruited local staff and promotional teams. Produced website and online promotional design.

A live digital design competition held in over 10 cities worldwide, consisting of graphic designer “battles” based on a given theme. Global sponsors have included Adobe, Wacom and Puma, with numerous industry notables serving as judges, including Scott Dadich (Wired), Jeff Ng (Staple Design), Chuck Anderson, and Tristan Eaton, among many others. 

Co-created the original concept and event format. Produced the first two years of the event in NYC, Chicago, LA and SF. Established branding and promotional marketing. Recruited original team, judges, and contestants. Brought in sponsorships, partner venues, technical staff, and content production team. Formed event production team to support nationwide events.